Our Brand Story

 4 Skincare is a natural skincare line and spa created 4 Diversity, Equality and Inclusion by two of four sisters from Long Beach California.  Initially created to help the sisters because they suffered from bad skin allergies for years caused by harsh ingredients in over the counter soaps, lotions, and some perfumes.  When shopping for safe products for ethnic skin we quickly realized there was a race and gender gap in the skincare.

The two partnered to create inclusive products with the goal of finding a blend that worked for sensitive skin. After a year of research they found the perfect mixture of organic shea butters, essential oils and natural soap bases. The changes to their skins appearance and reduction in allergies were so dramatic people began to ask me what we were using. Once the secret was out the company took off and orders were pouring in from around the country.